A book’s cover ‘tells it all’ in a few words and illustrations. Unlike book formatting, cover design is highly artistic as much as it is subjective. It being an art means that there is plenty of room for creativity and mistakes as well. Yet, what potential buyers of your title see on its cover can either undermine or enhance their willingness to buy it. Self-publishing platforms such as CreateSpace will offer guidelines for cover design in line with industry’s best practices. For this reason, the 5 points below can help come up with a highly sellable design:
Genre: a book’s genre goes with a certain tone. Likewise, a book’s cover design must match this tone at all costs. If you are writing on science fiction, ensure the imagery on your book’s cover sets the perfect mood for the kind of story you are telling. Key elements of your cover design should match your story’s genre.
Graphics: the consideration of artwork to put on a book’s cover addresses both color and imagery. Choose your images correctly to match not only your genre but also your content. As such, avoid use of generalized images that can match any context. You may need to research on the psychological significance of certain types of colors before making the final decision.
Typography: this area encompasses use of color and text on your cover design. Special consideration should go to the title. Make sure to employ professional styles on your text. Again, use colors that not only match your story but also appeal to the buyer and make them want to read more. You should also position the author’s name appropriately on the cover.
The book’s spine design: Many buyers will always check the contents of a book’s spine together with the cover. If your title is available at brick and mortar bookstores potential buyers will see its spine before anything else while it is on the shelf. As such, you should ensure to show clearly its title, genre and author’s name on the spine.
Composition: space out your graphics and text professionally.
While cover design plays a crucial role in enhancing conversion rates, it is not the key to best selling status. It can always boomerang on you if your story fails to meet expectations. Remember that, currently, where the internet has reduced the world into a small village, bad news can spread very fast. You do not want your readers tweeting bad thoughts about your title. For this reason, you should take time to create a good story. Some authors rewrite their stories many times before submission for publishing.
If you have a well-told story, the cover will almost create itself. Professional help with book cover design is just as important as with paperback formatting. Thus, do not take any design aspects lightly as you prepare to submit your book for publishing.
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