You came up with a brilliant idea and put it on paper. You consulted firms such as The Fast Fingers for paperback formatting and other fine tuning tasks. You have your novel ready for sale as an e-book, paperback or hardcover. Your work is already in the market and you are wondering what your next move is going to be to begin earning. This where results of proper marketing (or not) begin to manifest.
Sales and marketing gurus tell us that there is a world of difference between marketing and selling. Marketing involves identifying a need and offering a product that satisfies it. On the other hand, selling is about taking a product to the market with total disregard to its demand. It is like selling a cold drink in a cold whether, during winter. You do not want your book to come-off that way in the market.
This tells us that marketing your book starts earlier than most novices might think. In the field of creative arts such as writing, market leaders think like entrepreneurs. You identify a thought or a style that people might not have heard before. You want to be unique in every single way possible. Importantly, you want to satisfy a kind of thirst in art you think your targeted audience has had for quite sometimes.
Granted, the most important and interesting stories in life might have already been told. However, there is still room for creativity on the part of any author that wishes to deliver a best seller. While most people have loved or talked about love, they usually do not always say the same things in the same way. A creative author can tell an already known story in a way that has not been experienced before. This can be a perfect start to your marketing campaign.
After release, it is important to make known the presence of your book in the market to the widest market area possible. Use all means possible both online and offline. For instance, you may engage local press and bookstores to help with the promotion of your product.
If you have your own eStore, enhance its web visibility through both search engine and social media marketing. Employ the services of a Search Engine Optimization (SEO) firm to get the best results in good time. Techniques such as Link Building can help build traffic to your eStore by posting your site’s ad on more popular sites, especially those dealing with similar products.
You do not want to ignore social media such as Facebook, Twitter and YouTube. Information about your book can spread like wild fire if you make proper use of such popular internet destinations.
Ensure you have enlisted professional help when it comes to book formatting, cover design or novel to eBook conversion. Fast Fingers can help you with paperback formatting at reasonable rates. You do not want to disappoint your potential customers once they get hold of a copy of your book.