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Self-Publishing: Success Story of John Locke

Written by  admin   |   Thursday, 05 April 2012 00:00
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John Lockex-inset-community
Self-publishing is the new trend for writers. Instead of having to submit your manuscript to agents and wait for a miracle, you can skip all the drama. But the initial impressions of most people with self-publishing are mostly negative ones. Not a lot of people are confident enough that they can make their own name and sell their works by self-publishing. Let’s face it; having a famous publisher can really help a lot in selling your works.

But not everyone knows that there are a number of success stories with self-publishing. There are those writers who carved their own name by just self-publishing their work. Let’s say, John Locke who sold a million eBooks and used Kindle Direct Publishing to format his work. Locke never really wanted to try traditional publishing. He opted for self-publishing since a lot of people do not really consider his work to be “worthy.” He used a free platform that would allow him to do Kindle formatting, Kindle Direct Publishing. This platform allowed writers to publish and sell eBooks for Kindle. This also allows more freedom for pricing and for sizing the book.

He also priced his books for only 99 cents. In self-publishing, by starting out small, you can already attract quite a number of readers. Although this isn’t much, this allows creating a following which can aid in further works and in getting success.

Although he has sold a million copies of books sold at 99 cents, this does not necessarily mean a huge amount of money for him. There are different types of royalties with self-publishing platform. Kindle Direct Publishing has 70% and 35% royalties. This depends on the price range of the book. In Locke’s case, he only got 35% because his book is priced below $2.99. Nevertheless, he still got a really good pay for a self-published writer.

Although he already sold eBooks, Locke was still unable to get contracts from publishing companies. So, he used the services of Telemachus Press. They publish and print on demand books. With the availability of the paperback version, Locke still earns more through his eBooks. Now, Locke already has a deal with Simon & Schuster who will print and distribute his thriller books on paperback.

Just by this example, Locke proved that self-publishing does not necessarily mean a failure on your end. This can also be a stepping stone to being a recognized writer. You don’t have to be a traditionally-published writer to sell you work. A good story and a good price are enough to capture the attention of the readers. By banking on these factors, you can already create your own path. It takes time and perseverance to do so.


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