In recent years, many authors have managed to publish their own book but only few were able to sell more than a million copies. One of these lucky writers is John Locke whose books were published through Amazon.com’s Kindle Direct Publishing (KDP) service.

Locke refused to follow the traditional method of publishing books. Rather, he chose to publish his works through the KDP program in order to gain his audience. This is his first secret to his publishing success. His fiction books are sold for 99 cents per copy so every time a person downloads the book, he gets his share of the sale and he didn’t even have to pay for the publishing services.

Another secret that Locke has proven to be effective is to stick to his niche and provide a deep connection with his audience. He is not after wide readership. For him, getting a deep audience is far more effective than having a wide audience. He believes that a deep audience is loyal and would talk about his work. This is the kind of promotion and marketing that a book needs to increase more sales in the process.

This pricing strategy and Kindle’s wide following is a very effective combination that has contributed much to Locke’s success as an independent publisher of his own books. His accomplishment has inspired more aspiring authors to follow his footsteps and use his example to achieve the status of a bestseller. It may seem hard but it is not impossible if one will take advantage of the publishing tools available on the internet these days.

Because Locke has already proven his worth as a writer, he is now getting more offers from traditional publishers who want to invest in his work. He is now considering some offers because the sales can be very lucrative in traditional publishing for writers who already have mass followings and attention from readers around the globe. Now that is what you can truly consider a great achievement for a writer.

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