It is no wonder that so many authors today are turning to self-publishing to make their dreams come true. In an effort to get a breakthrough in a world of steep-competition when it comes to writing and publication, self-publishing has come to the aid of many. It is not just about getting your book out there but is much more about connecting with your readers to pass whatever the message of your book is which will draw their attention. The fact that you are the one who knows the content of your book most, then you are the most viable crusader of yourself to make the much needed appeal to readers to buy your book.
With the fast growing population worldwide, has come with the need for fast communication which has been granted by the fast growing technology. Thanks to the present technology that has enabled us connect worldwide as a global village via internet. This aspect of life has not only influenced social communications but is becoming a dominant aspect in the world of business today.
Factually, nothing good is easy to come-by; and the success of your book is no exceptional. However, self publishing has made things relatively easier for you to manage. Now you can exploit your potential to the maximum right from creating your own book to publishing the same.
What you need to turn your aspirations as an author into unmatched success.
Embrace self-publishing- Self publishing is no longer an option for any author who really wants to shine in the world of books today. You not only reach the audience in your own locality but you become a world author since you are no longer geographically limited but have access to worldwide-audience. You will have an ample time creating a book for yourself with uploadable tools which you can customize to get your desired results and have a review of what your book will result into. If you can write in flawless grammar and format your book well, coupled with a good cover design and obviously a title and genre that will meet the quest of your readers, then you can be sure to make good sales with your book.
Though you may want to save resources or take advantage of the free self-publishing tools, it is wise to consider having your book done by professionals who not only have the skills but are also experienced in the same. The Fast Fingers have acquired a good reputation for unequalled quality book formatting services ranging from precision to high rate speed in rendering services. You will get excellent services to your satisfaction.
Generally speaking, people would think that Lightning source works similar to self-publishing companies like Lulu, Xlibris, iUniverse and AuthorHouse. But in reality, Lightning Source and its services are intended for publishers thus making it one of the most popular names in the print-on-demand industry.
Since its inception in 1997, Lightning Source has followed an upward curve in terms of print operations and it continues to expand at a fast rate. In the early part of the year 2010, branches in the United States and United Kingdom printed at a rate of 1.5 million books per month. Most of the clients who ordered printed books are self-publishing companies as well as individual publishers coming from Simon and Schuster and Shepard Publications.
Lightning Source also has a good reputation in terms of book distribution. The main reason behind its effectiveness especially in the U.S. is its being a part of the same group to which Ingram Book Company belongs. Being the largest book wholesaler in the country, Ingram receives a lot of orders from schools, libraries and almost all bookstores in operation.
It is highly expected for Lightning Source and Ingram to work together very closely. As a matter of fact, Ingram would declare that they carry every title printed by Lighting even if, in reality, they don’t. Some of the most popular titles may be in stock but the rest would still have to be printed if someone makes an order. This method would still work because Lightning Source could get the copies printed in as quick as four hours and delivered to Ingram the following day. So any title under Lightning Source would normally be reported as immediately available by Ingram.
Aside from its operations in the U.S. and U.K., Lightning Source is also considering putting up new branches in Australia and certain Southeast Asian countries. It may be getting more attention from self-publishing authors nowadays but Lightning Source would still prefer to work with self-publishing companies because it would play down the need for customer support.
It is common to hear from self-publishing authors that the process of making and publishing a book can cause too much stress especially for beginners. This is the reason why The Fast Fingers exist in the virtual sphere – to provide assistance to those who are inexperienced about making great book cover designs and formatting eBooks the right way.
May be many self-publishing authors are yet to earn the respect and recognition they deserve in the industry, but if more and more friends or people you know successfully pursue the non-traditional publishing route, it becomes reasonable to take a fresh look at the entire scenario and give credit where due. Yes, people you admire and respect, persons of high capacity for intellect and many brilliant storytellers have chosen to pay to publish and sell their own books, thanks to continuously proliferating options for self-publishing and incredibly lowered requirements for entry.
Independent publishing platforms such as Amazon’s CreateSpace have come up to accept readily manuscripts from unrecognized authors. Yet, on the sidelines of these publishing firms, book formatting agencies have set up camp online to help with paperback formatting, cover design and novel to eBook conversion services. Thus, more than ever before, circumstances have become more and more conducive for authors to turn their publishing dreams into reality.
While the going might have become easier for non-publishing authors, there is still a lot to learn before embarking on the prospectively successful journey. Well, the already successful independent authors may have already taken advantage of their head start to publish helpful material on how to go about with the entire self-publishing business. As at now, the internet is packed with eBooks and other material that may help new authors start on the right foot.
The options for self-publishing are plenty too. As an author, you could decide to have your book published in paperback format or as an eBook. To enhance the overall sales and returns, you still could have both print and electronic editions available for sale at appropriate stores.
Print on Demand (PoD) has become common vocabulary in within self-publishing circles. Backed with latest cutting-edge digital printing technology, PoD ensures authors do not have to invest heavily in print editions to enhance their chances of success. The technology makes it possible for electronic versions of their titles to be ready for print at brick and mortar stores when a customer makes an order. Above all, high quality of print ensures no discernible difference between PoD versions and titles published in bulk through mainstream publishing channels. Independent authors love this new trend, as they do not have to buy hundreds or thousands of their published titles only to gather dust at their garages. PoD is not only space saving but also economical.
Moreover, self-publishing offers several platforms potential authors can use. These call for serious consideration before deciding on where to commit your ideas and resources. You have to choose the right platform for publishing. For tech savvy authors, CreateSpace and Lulu are very practical options. However, their terms and conditions differ and as such you should do some bit of online research to make an informed choice.
Gone are the days when a prospective author would agonize for the rest of their life after some agent or publisher rejected their manuscript or idea. Self-publishing has opened up the doors for such authors, though some checks have to persist to ensure world standards and best practices remain upheld.
For first-timers in self-publishing, challenges often come one after another. Not all folks are internet-savvy enough to sail through the process with ease. It is highly expected that beginners will find some stumbling blocks here and there. In order to prepare for these challenges, it would help if you know what they are and how to deal with them effectively.
Designing the Book Cover
Because the cover is the first thing that potential buyers see in a book, it is only imperative for the cover to act as a magnet that will pull buyers closer to your product. But since not everyone is gifted with artistic abilities, you cannot expect all authors to be able to design the covers for their books.
The best solution you could find is to hire the services of book cover designers. But do not just hire and trust the first company that you can find. Check the feedbacks from previous clients first so that you would at least know the quality of their work. If the company has more positive reviews, then you can go ahead and see what they can offer.
Promoting the Book
Popular or not, you need to promote your self-published book so that your target audience would know that you have something to offer. Authors who are already well-known in their fields would have an upper hand on this but newcomers could also give it a try. Social networking sites could be a good start for promotional campaigns. You can use them to your advantage because, aside from the fact that their services are for free, the wide networks could also bring your work closer to your target readers.
Marketing a self-published book is not an easy task. Always remember that all aspects of marketing and promotion are delegated to you. Therefore, you need to devise an approach that will work effectively in reaching out to like-minded people who will appreciate your work.
Getting More Downloads
A greater number of authors who self-publish their work are aiming for profit and not just popularity. Establishing a name in the industry is good but making more profit is a lot better. Although some authors write mainly for the love of writing, majority of writers are still after the sales that they can make with their published book.
In order to get as many downloads as possible, a self-publisher must employ a competitive pricing strategy on his or her books. Others even sell their books for as low as 99 cents just to sell more copies. And according to surveys, books that cost between $0.99 and $2.99 make more sales compared to those that cost higher. With quality content and attractive pricing, you will have a greater chance of earning more from your work.
Self-publishing is a difficult yet rewarding task. In order to achieve success in this undertaking, you have the option of asking for help from the book-making experts of The Fast Fingers.
Self-publishing has been gaining more ground over the past few years as the digital age continues to empower individuals with gadgets and software. For writers & publishers, the issue twists a bit into a debate between print and electronic literature wherein self-publishing is highly accessible. Today, a computer is a necessary tool especially in literature. It also comes in many forms with increasing appeal for mobility purposes. This is the digital era after all. We now have printed books, online copy and ebooks. If both print and electronic copies are available to the public, what edge does self-publishing have over traditional publishing and vice versa?
Published books were a turning point in history. The invention of the printing press paved the way from plain black prints to colored, and to today's digital printouts. The process changed as technology improved with books resulting to be more vibrant than before. The effect was the same on other literary mediums. Newspapers and magazines have far more technology applied in each page as the years improve on printing. This is traditional publishing wherein the outcome is a tangible book.
The economics of traditional publishing is simple but not always cheap. The Lord of the Rings was originally a single book but at the time of publishing, it would have been tougher to sell. And so, they cut the book in parts resulting to a saga of thinner books and cheaper costs for the readers. It was also a matter of printing capacity. Today, graphics and paper quality are far more sophisticated with digital printing. Publishers have a wider array of print options.
When the digital age began, it did not only encompass high tech gadgets. It also had to come with software to control them. As the years passed, more of these gadgets and software became increasingly available to the public. Mobile phones, PDA's, Netbooks, Pocket PC's and e-book readers. This is the innovation of today, high mobility technologies having a great magnitude of information beyond the capacity of a book.
With the help of software, self-publishing is rather easy. Any writer, aspiring or accomplished can get the word out in far less than normal printing costs. In fact, it can be free of cost. With gadgets available, readers can have somewhat a mini library in their bags. This is the advantage for up and coming writers who need to be known first. By self-publishing, newbie writers can access readers in a growing scale. Naturally, it has to begin with a small group until they're able to reach a wider readership. The appeal for electronic reading would also help with any reader group as its popularity increases.
Editorial Control and Empowerment
Publishing is not merely about the goals of the writer and his message. While there is a lot of money and people involved in Traditional Publishing, the merits of control over quality may be weigh heavier on self-publishing. Any one able to create has a vision of their own in the work they produce. However, the nature of the business does not often accommodate the desires of the writer. The dark side of the publishing world is that writers may have to answer to politics, ratings and consumers. However, this is very much the opposite in self-publishing where can become editors and more importantly, publishers. Editorial work is immediate and accurately in synchrony with the writer's vision. Essentially, self-publishing allows for a more empowered writer having both creative control and editorial control over the literature.
Self-publishing is one of the many trends in writing nowadays. Instead of having to go through the tough process of traditional publishing, you can skip it all by self-publishing. There are many platforms used to do this. One of these platforms is Lulu. Lulu allows you to upload your files and create your book by yourself. Through Lulu, you can create eBooks for Kindle and print on demand books.
To start using Lulu, you have to create your own author’s account. Before you start on publishing, make sure that you have created and completed all the parts of your book. This makes the entire process easier. Then, you’d have to choose which option you’d go for. You can decide whether you’d go for paperback or hardbound, colored or black and white. The cover of the book must also be ready. If you are encountering problems with formatting your book or creating your cover, you can use the services offered by Lulu for a certain fee. After getting the content ready, set the margins of your book. Make sure that you have set it correctly to make every word visible even when the book is already bound. The ISBN is an important factor if you want to sell copies of your book. You can get a free ISBN from Lulu or just add it up when you’ve already purchased one.
Right after everything, you can now upload your files and preview them. This allows you to review the contents of your work and check if everything is visible and eye-friendly. The good thing about using Lulu is that you can upload MS Word files. This is perfect for those who are using Word in writing. Other types of files can also be uploaded so try to check out which files can be used by checking the FAQs. If you made your book covers separately, you can upload them and making them print ready. When uploading the files, it would be advisable to separate each part of your book in order to check them well. This makes reviewing easier. Don’t forget the book description as this is essential when selling your work.
After reviewing, you can save your work and choose which distribution package you opt for. Lulu offers different packages that allow you to sell your work though different distribution channel. You can also get a hard copy of your book if you want.
These are the steps on how you can start self-publishing through Lulu. Lulu is not the only platform. You can also research on other platforms and choose which one suit you best. Self-publishing will mean doing everything just to get your book out in the market.
There are already quite a number of self-publishing authors nowadays. Our technology allows greater freedom for all of our writers. Although not everyone writes for monetary reasons, every author wants to sell his works and be read by a lot of people. Earning just comes when one successfully sells his works.
Just like the traditional way of publishing, self-publishing will also allow you to earn money. This is in terms of the royalties that you receive through your self-publishing platforms. Different platforms have different rates and terms when it comes to royalties. But for this article, let’s tackle the royalties for CreateSpace.
CreateSpace is one of the most-preferred self-publishing platforms. This is because it is fairly easy to use. It has tools that aid writers like in creating a cover page. You can also ask for professional help from CreateSpace with the interior design of your book. It also allows users to distribute their books to a wide variety of channels. You are also able to choose the channels that you use so you get your works to your preferred market. Like any other platform, CreateSpace also lets authors have royalty share. Every time you sell a copy through any of your chosen channel you get a share.
Your royalty share will come from the price that you set up for your book. The price will have to be deducted with CreateSpace’s share and viola! You now have your royalty share.
CreateSpace also has its own calculations for their share. Their share comes from the sales channel percentage, fixed charges and the per-page charges added together. The sales channel percentage will be deducted from the list price of the book. This will also depend on the distribution channel that you are using. Different channels have different sales percentage. The fixed charges will depend on the number of pages, the color of the interior, and if you have a Pro Plan in CreateSpace. When you have a Pro Plan, the charges are generally cheaper then when you don’t. The per-page charge is very obvious. When you have a higher number of pages, then you may have a per-page charge. The charge may also be lower for those who have Pro Plan.
You don’t have to worry about doing any calculations yourself since CreateSpace has its own royalty calculator. You will just input the price of your book including the interior color, trim size and the number of pages. The calculator will show you the royalty that you will earn through the different channels.
Self-publishing has a lot of advantages to every writer. One thing, it’s relatively cheap or even free. Formatting can be done for a couple of minutes, which saves you from the long wait when you are going for the traditional way in publishing. This method is also fast. After you submit your manuscript, you can start selling books in a day or two. Lastly, you get to reach a wider audience.
Having a wider reach for your books is probably one of the important things for writers. This helps you in increasing your readership. With just a single submission, you can sell your work in almost every part of the world. This is why self-publishing platforms also have different distributing options. Each platform distributes to certain channels. One of the platforms that has wider distribution channel is CreateSpace.
CreateSpace has an Expanded Distribution Channel (EDC) that allows writers to have a wider audience by distributing your work to different outlets like libraries, bookstores, wholesalers and others. This is a choice that CreateSpace users can make: to try EDC or just opt for the usual distribution.
With EDC, you make your book available to the wholesalers. These wholesalers are important in the distribution process of books. They are the source of books by the retailers, libraries, bookstores, and others. Even if someone requests your book, the retailer may not be able to provide it if it is not available from these wholesalers. The EDC makes sure that your books get down to the bottom of the chain and to the readers.
In order to be eligible to use the EDC, your work should meet certain factors. These factors are: the ISBN, the number of pages, and the trim size. It would be best to have an industry standard trim for your work, a CreateSpace ISBN and more than 24 pages of content in order to be qualified to use most of the distribution channels offered by CreateSpace. It is important to note that different channels have different requirements. Having a Pro Plan for your book may also be needed if you want to be able to get your book to libraries, bookstores and to the CreateSpace Direct.
Once you’ve submitted your book, you will have to wait for about six weeks before your book can get to your chosen distribution channels. You’ll also have to expect that your book will be printed by third parties, which mean varying manufacturing details like the kind of paper and the thickness.
The EDC is just one of the factors why formatting in CreateSpace is a good option. Being able to sell your book through Amazon is already a good start since it has a wide reach, what more is being able to sell your book through different bookstores and retailers.
Self-publishing is one of the trends in writing today. Authors who do not want to go through the traditional process of publishing opt to self-publish their own works. With this, they will have to do everything on their own. This includes editing, making the graphics and layout, and even marketing. However, there are self-publishing platforms that you can a writer can use to be able make the publishing process easier.
One of the most used self-publishing platforms nowadays is Amazon’s CreateSpace. With CreateSpace, authors can create their own book covers on their own. Most authors find making the book cover the hardest thing to do in self-publishing. Not everyone knows how to layout a cover or even create graphics. This is why the Cover Creator Tool makes the creative process of designing your own cover easier.
With the Cover Creator Tool from CreateSpace you can use your own images, photos, if you want your cover more personalized. However, you are provided with different templates that you can choose as a cover design. CreateSpace also has its own image gallery which has thousands of images that you can use for your book cover. The tool will also automatically adjust the size of your book cover. This allows you to focus with your layout and design and lessens the hassle.
In order to use the Cover Creator Tool, you have to sign up with CreateSpace first. Upload your manuscript once you are already finished with writing it. You can format your work and finish the formatting and editing at a later time, if you want to do the cover first. Once you have launched the tool, you can see 30 templates that you can choose from. These already have specific designs and layouts of the cover elements like the title, author’s name, ISBN and images. You can also change the template’s color to your preference.
After picking a template of your choice, you can start inputting the details of your book, like the Title, you name and ISBN on the navigation pane. You can also add here the images and photos that you want for your book cover, either you upload your own images or get a photo from the CreateSpace gallery. The good thing with the tool is that you can change the cover anytime as long as you have not submitted the manuscript to CreateSpace. Once you’ve done everything, you can now start selling your ebook and earn money.
The CreateSpace Cover Creator is not only used by authors alone. It can also be used for creating CD and DVD covers for musicians and film makers, respectively. This is a really helpful tool that makes everything easier for the freelancers and self-promoting artists.
Marketing is the last and final step in self-publishing. This also is valuable in the success of the book. An effective marketing strategy will surely help in increasing the sales of the book an in attracting a lot of readers. CreateSpace offers different marketing services that can help authors in selling their work. These marketing services come with a price. You’ll get services depending on the amount that you’ve paid. Of course, you’ll be aided with professionals in creating your marketing plans and materials. You can choose to have publicity services, review services, distribution, and even marketing materials.
For publicity services, you are able to choose between press release creation and press release with distribution. You will have to pay $199 for the former which just includes a basic yet professional press release for your book. The latter costs $598 and will include a detailed press release along with a target distribution market depending on the book’s genre and story and the author’s origin. Having a press release can be really helpful in generating awareness about your new book. Furthermore, when you have target distribution outlets, you can attract the targeted readers that you want.
We all know that getting reviews can be helpful in setting up your own name and your book’s fame. This can also attract readers to get your book. You can get a Kirkus Indie review, either the standard one, for $379, which takes 10 weeks or the express one, for $529, which takes five weeks. Another review service available is the Clairon review. For a standard Foreword Clairon review, you’ll have to wait eight weeks and pay $399. For an expedited review, on the other hand, it will take 4 weeks and will cost $549. You can use these reviews for marketing purposes. You can even put these reviews on your site and on your book as well.
There are also other marketing materials that you can avail of in CreateSpace like bookmarks, publicity kit, video book trailer, posters, business cards, sell sheets and postcards. Each of these materials has a fee that you have to pay. These materials can be useful as marketing tools and will be done by professionals.
You can also get marketing resources from CreateSpace that can help you in creating your marketing plan and strategy. These resources are free and can give you a lot of information and insights with marketing your ebook. This can give you light on what approach to take and which marketing materials and services you need.
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